Richard Obedian MD realized years ago that the old-fashioned mentality that the doctor knows best was becoming obsolete. In addition, patients were starting to use the internet to research their own conditions and coming into the office with all kinds of incorrect information. This was becoming frustrating for him as he had to then prove to his patients that what they read was probably only half correct. As he began to build his practice, Richard Obedian MD was keeping this all in mind and trying to come up with a way to educate his patients both in and out of the office. In addition, printing hundreds of glossy pamphlets was becoming costly and when he saw them in the trash outside his office, he knew it was time to change tactics.
It occurred to Richard Obedian MD that he should utilize his own website as a platform and location for patient education. It was not just a place to show his address, some marketing jargon, and his office phone number. He was often told how much patients liked the booklets he gave them about their condition or pending procedure, so he decided to add them to his website. Richard Obedian MD had a web designer create an interactive portal online which shows the procedures he most commonly performs. He uses the site in his consultations or directs his patients to view it on their own time.
Richard Obedian MD was correct in taking the time to make educating his patients a priority. Many people are intimidated by doctors and even when they need something as serious as a surgical procedure, they may become hesitant to ask questions. Rather than deal with all the misinformation that dominates the internet, Richard Obedian MD created a simple, clear place that takes care of many of these issues.
It occurred to Richard Obedian MD that he should utilize his own website as a platform and location for patient education. It was not just a place to show his address, some marketing jargon, and his office phone number. He was often told how much patients liked the booklets he gave them about their condition or pending procedure, so he decided to add them to his website. Richard Obedian MD had a web designer create an interactive portal online which shows the procedures he most commonly performs. He uses the site in his consultations or directs his patients to view it on their own time.
Richard Obedian MD was correct in taking the time to make educating his patients a priority. Many people are intimidated by doctors and even when they need something as serious as a surgical procedure, they may become hesitant to ask questions. Rather than deal with all the misinformation that dominates the internet, Richard Obedian MD created a simple, clear place that takes care of many of these issues.